mParticle

The product is a hybrid customer data platform that collects, unifies, and activates customer data to build audiences, personalize experiences, and improve paid media and lifecycle performance. It sells to marketing, data, and developer teams at business-to-business, multi-channel consumer brands including retail, travel and hospitality, quick-service restaurant, financial services, and media and entertainment enterprises. It is delivered as a SaaS platform that runs real-time pipelines and warehouse-native activation side by side with agentic and predictive intelligence and 300+ integrations.

Key features

• Real-time customer data collection
• Identity resolution and enrichment
• Consent enforcement and governance
• Real-time and warehouse-native activation
• No-code AI-powered audience building
• Predictive audiences for churn and conversion
• Match Boost for ad match rates
• Audience Expansion from behaviors
• Household reach and suppression
• Agentic audience agent with reasoning
• Same-session personalization
• Live monitoring and validation
• 300+ native integrations
• SSO and MFA security