Insider

It is a customer engagement platform that unifies customer data management, personalization, journey orchestration, and AI to address fragmented customer data and disconnected campaigns across channels. It sells to marketing and customer engagement teams and data teams in B2B companies across retail and ecommerce, financial services, travel and hospitality, beauty, automotive, and telecommunications, including mid-market and enterprise organizations. It is delivered as a SaaS platform that consolidates CDP, AI, and orchestration with 12+ native channels and 100+ integrations in one place.

Key features

• Customer data platform with unified profiles
• Real-time segmentation and activation
• AI with generative, predictive and agentic capabilities
• Personalization across customer journey
• Journey orchestration across touchpoints
• Behavioral analytics
• Real-time reporting and insights
• Web personalization and engagement
• Email marketing
• Site search
• Conversational CX
• WhatsApp messaging
• Web push notifications
• InStory
• App engagement
• SMS and RCS messaging
• Integration hub with 100+ integrations