Hightouch

The product is a composable customer data platform and agentic marketing platform that activates warehouse data for marketing execution, solving fragmented customer data, audience building, and campaign personalization across channels. It sells to marketing, advertising, and data operations teams in B2B and consumer industries including retail, financial services, travel, media, and healthcare. It is positioned as a composable CDP that runs on existing data warehouses versus a traditional packaged CDP, delivered as SaaS with 300+ integrations to warehouses and marketing destinations.

Key features

• Build audiences with Customer Studio
• Reverse ETL data syncs
• Identity resolution stitching
• Collect data with Hightouch Events
• Real-time personalization
• Match Booster for ad match rates
• Content Assembly from brand assets
• AI Decisioning with reinforcement learning
• Campaign intelligence and analytics
• Observability and troubleshooting
• Governance and access control
• SOC 2 Type 2 and ISO 27001 security
• 300+ integrations with warehouses and destinations