CleverTap

The product is an all-in-one customer engagement platform that helps businesses ingest, analyze and segment customer data, personalize experiences in real time, and orchestrate omnichannel campaigns to increase conversions and customer lifetime value. It sells to marketers and data teams at business-to-business companies, including e-commerce, subscription, financial services and gaming businesses, with a focus on enterprise organizations. It is delivered as a SaaS platform with AI-driven capabilities and support for channels including push, email, WhatsApp, SMS and in-app messaging.

Key features

• Customer data ingest and analytics
• Customer data segmentation
• Experimentation and optimization
• Real-time contextual personalization
• Omnichannel campaign orchestration
• Push notifications
• Email automation
• WhatsApp messaging
• In-app messages
• Web messaging
• RCS messaging
• SMS messaging
• AI-driven insights and actions