Braze

The platform is a customer engagement system that unifies customer data, orchestrates cross-channel messaging, and uses AI for personalization and decisioning to help brands deliver relevant real-time interactions. It is for marketing and data teams at business-to-business and business-to-consumer companies across industries such as retail, financial services, travel, media, and gaming, serving startups to enterprises. It is delivered as a SaaS platform with a vertically integrated data, AI, and messaging stack available via free trial and enterprise tiers.

Key features

• Unify, activate and distribute data
• Cross-channel messaging from one place
• BrazeAI Decisioning Studio for 1:1 personalization
• Journey orchestration for multi-step experiences
• BrazeAI Agents for engagement
• Reporting and analytics
• Creative Studio for workflows
• Segment Builder for audience understanding
• Email messaging
• Mobile app messaging
• Web messaging
• SMS/RCS messaging
• WhatsApp messaging