See how your competitors are growing.
Track their ads, content, launches, SEO, social activity, and community traction—all organized into a living GTM timeline.
Just launched
Activity this week
Trending posts
ring
11h ago
Meet Ring Drone Cam 🚀 Unlock a new way to take command of your home. Fly room to room for unobstructed aerial views. Use Live View to check in on different rooms or create custom patrol routes unique to your space, right from the Ring app. Learn more: https://t.co/4jqxa7NevQ https://t.co/RGyzyeBdhm

shipper_now
15h ago
🚨 BREAKING: Claude can now build a full business. A highschooler can reach +$4M/month by giving Fable 5.2 full access to his Mac. 12 months ago this was straight out of a scifi horror movie. This is just absurd. https://t.co/5pQYkxKTKH

hedra_labs
8h ago
Introducing Hedra Model Factory: an autonomous inference and training platform for building models for the real world. The recursive self-improvement loop behind frontier research has been locked inside a few labs. We're opening it to teams in robotics, manufacturing, biology and defense. Our researchers come from Stanford, NVIDIA and Meta Superintelligence Labs. Now we work alongside your team to post-train and optimize your models.

GoDaddy
10h ago
First came AI. Then came SI. Naturally, someone had to get the domain. .si is available at GoDaddy. https://t.co/rCIbDzLQhb
WillowVoiceAI
7h ago
We're giving away $500k worth of microphones for free. We’ve already voice-pilled teams at Reducto, Corgi, Parallel, Vapi, HeyGen, and more. Your office could be next. Comment “voicemaxxing” below. We’ll show up with free mics and get your team talking to their computers with Willow.

FlippieFinance
9h ago
$NVDA is now trading BELOW $170 This is a GENERATIONAL buy. Prove me wrong https://t.co/6cTmWAuM23


sohmehta
16h ago
Honestly, you can't blame Jensen. How could you not be tempted🤷♂️ https://t.co/tEGAj4zIdb

claudeai
8h ago
Starting to roll out today: Claude Whiteboards, Claude Sheets and Claude Data. Think a plan through on a board, build a tracker in a sheet, and tell a story with your data. https://t.co/S8M32FMrce

ring
8h ago
Introducing Ring Rover Cam. An indoor roving security camera that protects your business on the move. Set custom patrol routes, autonomously map your space, and cover up to 5,000 square feet. Pre-order now: https://t.co/yxgCcYrpxL https://t.co/LximbCdSPQ

simonw
20h ago
When Anthropic release a new model it's always worth taking a look at their updated prompting guide - here's an entertaining tip to make Fable 5.2 less likely to be cautious in how it improves existing code: tell it "This codebase is yours" https://t.co/mKjdw4QPxV https://t.co/KfHcJdItVc

browser_use
23h ago
Introducing: Browser Use 1.0.0: CDP is all you need 👀 We deleted 90% of the old library. Predefined state and action space make it worse. Now the agent just writes Python REPL on raw CDP. Simplicity wins. > same models, up to 50% better > 2-5x cheaper > 2-3x faster > SOTA web agent From now on we ship fast. Please pin with ==

bearlyai
7h ago
Dario’s concluding pitch in the Anthropic IPO roadshow video that dropped today: “If today we look at things like cancer, Alzheimer’s, heart disease, mental illness. These will be relics of the past in. I think, less than a decade." I believe that the company which gets the risks right will also be the company that has the license to operate that society trusts and society believes can build the benefits in the right way. I think if we do this right, we can create an age of miracles where humanity is able to solve problems that have eluded us for millennia. We have to make sure that all the risks, all the ways that things can go wrong with this technology, we very carefully address those risks as we bring the benefits, and as we have a viable business at the same time. I invite you to join us on the next phase of this journey.”

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From the research desk
Every channel, one view
Your competitor research, already assembled.
Upbase brings Meta and Google ads, LinkedIn and X posts, Product Hunt launches, blogs, SEO, Reddit, Hacker News, and more into one searchable company profile.
The full GTM history
See what changed—and what happened around it.
Follow launches, messaging shifts, campaign activity, content, search visibility, and community traction over time. Every signal stays connected to the larger GTM story.
Built for discovery
Find the companies and strategies worth studying.
Explore SaaS companies across categories and channels, identify the most active players, and drill into the ads, posts, launches, and content behind their go-to-market motion.
Frequently asked questions
What is Upbase?
Upbase is a go-to-market intelligence platform for SaaS. It collects the public traces a company leaves as it grows — ads, social posts, launches, blog and SEO content, community discussion — and assembles them into one searchable profile in the company directory, with a dated GTM timeline behind it.
What does Upbase track for each company?
Paid, organic, social and community activity on a single profile: Meta and Google ads, X and LinkedIn posts, Product Hunt and Hacker News launches, Reddit and HN discussion, blog and SEO pages, news coverage, and pricing changes. Every signal is dated, so a profile reads as a history rather than a snapshot.
Where does Upbase's data come from?
Public, published sources: the Meta Ad Library, Google's Ads Transparency Center, Product Hunt, Hacker News, Reddit, public social profiles, and companies' own sites, blogs and sitemaps. Company details are enriched with open reference data. Every item on a profile keeps a link back to where it came from.
How often is the data updated?
Advertising and social activity for active companies are re-checked every day. Slower-moving signals — site content, SEO pages and pricing — refresh weekly. Launches on Product Hunt and Hacker News are picked up as they happen.
How far back does a company's history go?
Up to five years, where the public record supports it. Profiles are backfilled from public archives — Reddit and Hacker News history, news, published blog content — so a timeline starts before Upbase began watching the company. Free accounts see the last 30 days; the full history is on paid plans.
How is Upbase different from Similarweb, Semrush or Crunchbase?
Those tools measure outcomes or record financing. Upbase records moves. A traffic or keyword tool tells you a competitor is growing; a funding database tells you who paid for it. Upbase shows the ads they ran, the posts that landed, the launches they timed and the pages they shipped — dated, in order.
Can I see the ads a competitor is running?
Yes. Upbase pulls live and retired ads from the Meta Ad Library and Google's Ads Transparency Center and files them against the company running them, newest first. Browse the current slate on Creative Ads, or open any company profile for its full advertising history.
Can I get alerted when a competitor changes something?
Yes. Track a company and Upbase alerts you when it changes pricing, ships a launch, starts running ads, or spikes on social. Watchlists group tracked companies into a focused feed and a daily digest. Pro tracks up to 25 companies, Max up to 100.
Is there a free plan?
Yes. The free Starter plan covers directory search, company profiles, and the last 30 days of activity for any company. Paid plans add the full five-year history, tracking and alerts, and AI research credits. Current prices are on the pricing page.
Can I connect Upbase to Claude, Cursor or other AI tools?
Yes, through MCP. Upbase serves its catalog over the Model Context Protocol, so Claude Code, Codex, Cursor and any other MCP client can query company profiles, signals and history directly. MCP access is on the Max plan.
See the GTM story behind any SaaS company.
Explore products and signals across paid, organic, social, search, launches, and community.



