Segment

The product is a customer data platform that collects, cleans and unifies first-party customer data from apps and devices into unified profiles and activates it to warehouses and destinations to create context-driven experiences. It is for developers, marketers and data teams at businesses that need to manage customer data and audience segmentation. It is delivered as a cloud SaaS platform with APIs and a catalog of 550+ destinations and 750+ integrations, available with a free tier and enterprise plans.

Key features

• Collect first-party data from every touchpoint
• Activate data to warehouse or 550+ destinations
• Create unified customer profiles
• Build advanced audiences
• Orchestrate real-time journeys
• Enhance experiences with warehouse data
• 750+ integrations catalog
• Customer data pipeline (Connections)