Woopra

The product is a customer journey and product analytics platform that tracks and unifies user actions across product, marketing, sales and support touchpoints to answer questions about attribution, onboarding, feature usage, retention and cohorts. It is for product, marketing, sales and support teams in B2B companies that need to understand and act on user behavior. It is delivered as a SaaS platform with custom event tracking, 50+ one-click integrations and no-code visual reports and real-time automation triggers.

Key features

• Track and unify data across touchpoints
• Custom event tracking with Schema
• 50+ one-click integrations
• Sync existing user data without developers
• Customer journey analytics
• Funnel analytics
• Trends and cohort analysis
• Retention and segmentation reports
• Full-funnel attribution
• People Profiles individual-level tracking
• People Metrics per-user calculations
• Real-time behavior triggers
• Automated emails and Slack messages
• Salesforce field updates
• No-SQL visual reporting interface
• Permission controls at group and individual level
• Hide sensitive PII data