KISSmetrics

The product is a SaaS analytics platform that captures person-level events, resolves identity, and connects behavior to revenue to answer questions about customer journeys, funnel drop-off, retention, and channel attribution. It sells to marketing, product, growth, and data and engineering teams at B2B companies including e-commerce, SaaS, marketplaces, fintech, and edtech. It is delivered as a hosted SaaS with autocapture via one snippet, server-side tracking, and access via chat, API and CLI with integrations and exports.

Key features

• Autocapture with one snippet
• Identity resolution to one person
• Server-side event tracking
• Data import from history and third parties
• Live event view
• Event schema ranked by volume
• UTM builder
• Metrics reporting
• Funnel drop-off analysis
• Cohort retention analysis
• Activity tracking over time
• User path analysis
• A/B test measurement
• Revenue attribution
• People search and segmentation
• Product usage analysis
• LLM acquisition tracking
• Campaign performance tracking
• Populations defined by behaviour
• Campaign sending from own domain
• 30+ native integrations
• API and CLI access
• Report export