Heap

The product is a digital insights and product analytics platform that automatically captures every user interaction across web and mobile to reveal complete user journeys, friction points, and conversion opportunities without manual event instrumentation. It is for product teams, marketing teams, data teams and executives at B2B companies across SaaS, retail, healthcare and financial services. It is positioned against other analytics tools as capturing all behavior automatically to surface unknown unknowns that remain invisible elsewhere.

Key features

• Visual maps of all user flows
• AI analytics for everyone
• Web analytics metrics integration
• Session replay with single click
• Heatmaps to visualize behavior
• Data science to pinpoint friction
• User cohorts and segments
• Dashboards for critical metrics
• Charts to analyze users
• Plug-and-play playbooks and templates
• Automatic event tracking and APIs
• Mobile cross-device tracking
• Data enrichment with context
• Bi-directional integrations
• Data governance and management
• Security and privacy compliance
• Send data to warehouse