Qualtrics

The product is a SaaS experience management platform that collects and analyzes customer, employee, and market research feedback to measure satisfaction, reduce churn, and improve operational efficiency. It sells to B2B marketing, customer support, product research, and executive teams in mid-market and enterprise organizations across industries such as healthcare, financial services, government, and retail. It is delivered as a cloud platform with integrated modules for voice of customer, employee engagement, and research hub capabilities.

Key features

• Voice of Customer
• Omnichannel Experience Management
• Location Experience Management
• Employee engagement surveys
• 360 development feedback
• Employee onboarding and exit
• Market and audience understanding
• Product and innovation research
• User experience research
• Video interviews and feedback
• Unmoderated usability testing
• Moderated usability testing
• Card sorting and tree testing
• Concept testing with surveys
• Conjoint and MaxDiff analysis
• Research Hub searchable repository
• Automated theme and sentiment grouping
• Centralized panel management
• Role-based permissions and governance