Orchetta

A customer journey platform that keeps journey maps accurate by linking work, decisions, and metrics to each step. It helps teams manage the entire customer journey, from onboarding to renewal, by providing a shared view of stages and success measures. The platform is designed for marketing, operations, and executive teams in mid-market and enterprise companies. It differentiates by focusing on journey management rather than mapping, with AI-assisted drafting and evidence-based cards.

Key features

• Journey mapping with stages and steps
• Evidence cards with quotes and feedback
• AI skills for drafting cards
• MCP integration for Claude
• Filter and group work by journey step
• Portfolio scoring for prioritization
• Metrics tracking for journey performance
• Shared journey stages and success measures