Adobe Analytics

The product is a customer experience analytics platform that unifies customer data, measures digital marketing performance, and analyzes journeys across web, mobile, content and campaigns to identify friction, attribution and conversion drivers. It sells to marketing teams, data and analytics teams, and executives in B2B and enterprise organizations managing complex customer lifecycles. It is delivered as a SaaS analytics suite with integrated data collection, processing, analysis and reporting connected to a customer data platform.

Key features

• Unified customer-level data model
• Advanced unlimited segmentation
• Person-level attribution and pathing analysis
• LLM impact analysis
• Account and buying group-level analysis
• Unified B2B data across the funnel
• B2B multitouch attribution
• Cross-role journey visualization
• Unified marketing measurement
• Streamlined paid media analysis
• Causal AI models and insights
• Marketing scenario planning and forecasting
• Journey analysis across digital channels
• Advanced reporting and attribution
• Enterprise data collection and governance
• Asset-level performance measurement
• AI-powered content attribution
• Content impact across customer journey