Odyssey

A multi-touch attribution tool that analyzes customer journeys to help e-commerce businesses optimize marketing spend. It solves the problem of understanding which traffic sources drive conversions. The tool is for marketers and data analysts at e-commerce companies. It is delivered as a SaaS platform that integrates with Google Analytics and various ad platforms, providing actionable insights and ad spend recommendations.

Key features

• Traffic source comparison
• Ad spend recommendations
• Granular insights
• Customizable dashboards
• Transparent calculations
• Integrations with ad platforms
• Destination integrations