Usermaven

The product is AI marketing attribution software that connects marketing touchpoints to revenue and provides real-time insights to optimize campaigns, identify wasted budget, and attribute conversions and pipeline to channels. It is for marketers and data roles at B2B SaaS companies and agencies that need to track the full customer journey. It is delivered as a SaaS platform with enterprise pricing that combines website, product, and attribution analytics in one place.

Key features

• Cross-channel marketing attribution
• Customer journey tracking
• Identity resolution across devices
• User journey visualization
• Top converting paths analysis
• Custom funnel analysis
• Conversion drop-off identification
• Website and product analytics
• Conversion and revenue tracking
• CRM attribution integration
• AI traffic source tracking
• Maven AI dashboard builder