Source

The product is a B2B attribution platform that connects website visits, ad clicks, meetings and closed deals to show which channels produce customers and revenue. It is for marketing, sales, GTM operations and data roles at B2B companies including agencies and growth teams. It is delivered as a SaaS platform via a single tracking pixel that stitches data across ad platforms, CRMs and scheduling tools without a data warehouse or engineering work, with an AI analyst layer for questions and recommendations.

Key features

• Single tracking pixel integration
• Stitch touchpoints across GTM stack
• Pull data from ad platforms and CRM
• Match activity back to website visitor
• Lifecycle journey tracking
• Multi-touch attribution models
• View-through and offline attribution
• LLM attribution for AI search
• Website activity tracking
• Blended CAC and ROI tracking
• Channel and funnel performance reporting
• Revenue reporting by channel
• AI marketing analyst chat
• AI-driven recommendations
• Daily Slack reports