Admetrics

A SaaS platform for e-commerce that connects shop and ad accounts to measure campaign performance by contribution profit after product, shipping, returns and fees, combining multi-touch attribution, marketing mix modeling, experimentation and first-party tracking, and allocates budgets manually, model-guided or on autopilot. It sells to DTC/e-commerce brands, used by marketers, data/analytics teams and executives managing paid growth. It is positioned as an independent measurement layer that does not rely on ad platform claims and operates as a closed-loop system from data to allocation.

Key features

• Multi-touch attribution
• Marketing mix modeling
• Experimentation and causal validation
• First-party conversion signals tracking
• Open data layer with Data API
• Data exports and MCP & agents
• Marketing intelligence reporting
• Profit intelligence reporting
• Customer intelligence reporting
• Creative intelligence reporting
• Budget optimizer
• Budget management
• Ad Pilot autopilot allocation
• Server-to-server data pushback
• EU data residency and consent integration