Cassandra Incrementality

A SaaS marketing measurement platform that combines Marketing Mix Modeling, geo-based incrementality testing and daily incrementality reporting to identify the incremental contribution of online, offline and brand channels, forecast outcomes and allocate budgets. It sells to marketers, data and analytics teams and executives at B2B and consumer brands in ecommerce, retail, travel, fintech, education and nonprofit, plus agencies managing media spend. Compared with single-method attribution tools and traditional MMM agencies, it is positioned as a self-service platform that runs three measurement methods that validate each other and updates daily.

Key features

• Marketing Mix Modeling
• Instant incrementality detection in 60 seconds
• Geo-based incrementality testing
• Daily performance incrementality dashboard
• Budget allocation and optimization
• Revenue forecasting daily weekly monthly
• Cross-channel measurement including TV and offline
• Model calibration with experiment outputs