SegmentStream

A marketing measurement engine that consolidates ad platform, analytics and CRM data to provide cross-channel attribution, incrementality testing, marginal ROAS analytics and automated budget allocation. It solves inaccurate last-click and in-platform biased measurement for complex customer journeys across sessions, devices and offline conversions. It is for marketing teams, data/analytics teams and developers at B2B brands and enterprises managing spend across multiple ad channels. It is delivered as SaaS via web dashboard, AI workspace and MCP tools that connect data to AI agents in real time, positioned as independent of ad platforms with deterministic data labeled separately from modeled estimates.

Key features

• Cross-channel attribution
• Identity graph stitching
• Predictive attribution
• Self-reported re-attribution
• CRM funnel attribution
• Incrementality testing
• Marginal ROAS analytics
• Scenario planning
• Automated budget allocation
• MCP tools for AI agents