The product is a SaaS marketing operating system that unifies paid, organic, content and revenue data to identify wasted ad spend, diagnose performance issues in plain English, and prepare fixes for approval. It sells to in-house marketing teams and executives at brands spending $50k+ per month and to agencies managing ten or more client accounts in a B2B context. It connects ad, analytics and ecommerce platforms, applies remembered goals and guardrails, and executes budget shifts, pauses and publishing only after explicit approval.
Key features
- Connect Google, Meta, LinkedIn, TikTok, Instagram, GA4, Shopify
- Unify spend and revenue on same row
- Find wasted ad spend
- Analyse creative performance
- Keyword analyzer with match type guide
- Spend to revenue reporting
- Organic to paid analysis
- Ask your data in plain English
- Morning briefing with Daily Pulse
- Plan and publish content
- Competitor research on ads
- Client reporting with custom templates
- Scheduled email reports
- Period-over-period comparisons
- Portfolio view across organizations
- Engagement funnel for Facebook ads
- Peak engagement and follower tracking
- No social media activity within the last 30 days
GTM channels
- Blog
- Marketplace
- Changelog
ICP
- Marketing teams
- Agencies
- Executives founders