Causiq

A marketing analytics software that combines data science with marketing mix modeling to measure the true performance of campaigns across online and offline channels, quantify the impact of branding on revenue, and identify optimal ad spend across the funnel. It sells to CMOs, marketing managers, media buyers and agencies in B2B and e-commerce companies, with an enterprise focus. It is delivered as a SaaS platform with automated daily data connectors, unified dashboards, and predictive analytics for budget recommendations and forecasting.

Key features

• Automated daily data connectors
• Unify marketing across all channels
• Out-of-the-box dashboards
• Measure performance across online and offline
• Quantify branding campaign impact
• Identify optimal ad spend
• Budget recommendations and forecasting
• Evaluate whole funnel attribution
• Facebook campaign measurement
• Influencer and affiliate measurement
• Predictive analytics for revenue impact
• Eliminate reporting silos