Boone

The product is an AI-powered attribution platform that connects website traffic sources to Stripe revenue to show which marketing channels drive conversions and lifetime value. It is for SaaS founders, marketers, data analysts and executives at B2B companies who need to link spend to revenue. It is delivered as a SaaS with a no-code JavaScript snippet that captures UTM and referrer data, ingests Stripe payments, and provides weekly AI insights and a chat assistant for attribution queries.

Key features

• UTM and referrer tracking
• Stripe revenue integration
• Customer journey touchpoint tracking
• Marketing spend to revenue connection
• LTV by traffic source reporting
• Weekly AI-powered insights
• Attribution-linked chat assistant