Iterable

It is an AI customer engagement platform for creating, optimizing and measuring personalized interactions across channels, including campaigns and journeys that respond to customer behavior, context and performance signals in real time. It sells to marketing teams at B2B and consumer-facing companies in retail and ecommerce, fintech, online marketplaces, news and publishing, sports, entertainment and streaming, from mid-market to global enterprises. Compared to reactive platforms, it adapts intelligently in real time with AI decisioning and unified behavioral, product and engagement data.

Key features

• AI and agentic intelligence
• Real-time AI decisioning
• Campaign management
• Customer journey orchestration
• Cross-channel engagement
• Unified behavioral and product data
• Personalized promotions
• Lifecycle engagement
• Activation and onboarding
• Awareness and acquisition
• Upsell and cross-sell
• Retention and winback