Salesforce Marketing Cloud
A marketing and CRM platform that unifies customer, campaign and revenue data and uses AI agents to plan, create, optimize and orchestrate personalized engagement across channels
The product is a marketing and CRM platform that unifies customer, campaign and revenue data, automates campaign creation and orchestration, and uses AI agents to personalize engagement across channels. It sells to marketing teams in B2B and B2C organizations ranging from small businesses to enterprises across industries. It is delivered as a cloud-based SaaS platform built on a unified customer data platform with AI, automation and engagement tools.
Key features
- Contact management
- Single source of truth / unified data
- AI and agentic AI capabilities
- Reports, dashboards and analytics
- Cloud-based CRM
- Mobile CRM
- Collaboration tools
- Automation, workflows and approvals
- Scalability, flexibility and customization
- Sales forecasting
- Sales opportunity management
- Product level quotes and order management
- Omni-channel support
- Customer self-service
- Field service management
- Campaign management
- Engagement orchestration
- Security
- Third-party integrations
- Personalization at scale
- Customer Data Platform (Data 360)
- No social media activity within the last 30 days
GTM channels
- Blog
- Newsletter
- Partner program
- Referral program
- Affiliate program
- Marketplace
- Community
- API
- Docs
- Creative ads
ICP
- Marketing teams
- Enterprises
- Mid market companies
VendorSalesforce