GrowthCues
Converts raw Segment product events into deterministic PLG signals and milestone-based metrics inside Snowflake
The product is a Snowflake-native application that converts raw Segment product events into deterministic product-led growth signals and milestone-based metrics. It solves the problem of messy event data and brittle SQL for tracking stateful customer journeys, activation, and account health. It is for GTM engineers, RevOps and data teams, and marketers at B2B SaaS companies. It is positioned as a zero-egress alternative to external SaaS and manual SQL, running entirely inside the customer's Snowflake perimeter with visual no-code journey modeling and deterministic calculations.
Key features
- Converts raw events to PLG signals
- Visual no-code journey modeling
- Milestone-driven DAU/WAU/MAU metrics
- Visual event browser and noise filter
- Stateful multi-step journey tracking
- Rolling trends and MoM comparisons
- Account momentum and usage quartiles
- Auto-generates Snowflake Semantic Views
- Cortex AI ready integration
- Writes lifecycle flags to Snowflake
- Feeds Reverse ETL to HubSpot/Salesforce
- Slack alerts for CSMs
- 90-day stateless recalculations
- Runs on Snowpark Container