Grovs

Provides first-party infrastructure for mobile attribution, deep linking, and revenue analytics that connects campaign sources to installs, app opens, and in-app purchases to calculate ROAS from deterministic data. Serves marketing and product teams at B2B companies that run app-based acquisition and re-engagement campaigns. Positioned as an open-source, EU-hosted alternative to legacy MMPs that uses first-party deterministic attribution without fingerprinting or data sharing and is offered at half the cost with auditable logic.

Key features

• Deterministic first-party attribution
• Deferred deep linking
• Smart routing to app content
• Lifecycle tracking for installs and opens
• In-app messaging and inbox
• Revenue analytics for purchases and subscriptions
• ROAS calculation by campaign
• Unified campaign performance dashboard
• No-code link and segment management