Trace

This is a lightweight, API-first install attribution and deferred deep linking solution for mobile apps. It solves the problem of accurately attributing app installs to marketing campaigns and delivering personalized post-install experiences. It is designed for developers and marketers at startups and mid-market companies who need attribution without enterprise complexity. It is positioned as a privacy-preserving, fraud-resistant alternative that requires no dashboard, with a free tier available.

Key features

• Multi-method attribution (install referrer, click ID, fingerprinting, SKAdNetwork)
• Deferred deep links
• Real-time fraud detection
• Privacy-first with IP hashing and BYOK
• Webhooks to Slack, Discord, Teams
• Bring your own links with JS snippet
• Cross-platform SDKs (Android, iOS, Kotlin Multiplatform)