Groundhogg

The product is a WordPress-native CRM and marketing automation plugin that manages contacts, email broadcasts, and automated sales flows to replace external SaaS CRMs and keep data inside WordPress. It sells to marketing and sales teams in B2B small to mid-size businesses that run their sites on WordPress. It is positioned against SaaS CRMs such as HubSpot, ActiveCampaign and Mailchimp as a self-hosted, open-source alternative that is customizable via hooks, REST API and webhooks and reduces subscription costs.

Key features

• Contact Management
• Search Filters
• Staff Permissions
• Tags & Segmentation
• Tasks
• Campaign Archives
• Conditional Content
• Content Personalization
• Drag and Drop Email Editor
• Email Broadcasts
• Automated Flows
• Cart Abandonment
• Conditional Logic
• Flow Templates
• Sales Pipeline
• Activity Tracking
• Admin Email Reports
• Custom Reports
• Email Engagement Reports
• Flow Analytics
• Hooks & Filters
• Custom Flow Steps
• Receive Webhooks
• REST API
• Send Webhooks
• Text Messaging (SMS)
• Content Restriction