Outfunnel

The platform connects CRM and marketing tools to keep contact lists in sync, record email engagement and web visits in the CRM, and score leads for follow-up, removing manual imports and fragmented workflows. It is for marketers and sales teams at small to midsize B2B companies that use separate sales and marketing apps. It is positioned as purpose-built for sales and marketing workflows versus generic automation tools and basic native CRM integrations, with deeper sync, custom fields and segmented lists.

Key features

• Sync contacts 2-way between CRM and marketing tools
• Record email engagement in CRM
• Record web visits and source/medium details
• Track landing page details in CRM
• Sync form submissions to CRM automatically
• Score leads from cross-platform engagement
• Create custom ad audiences from CRM lists
• Sync contacts with spreadsheets and reporting tools