GoAudience

A decision layer for ecommerce that replaces guesswork and borrowed playbooks with customer-led daily decisions across acquisition, retention, and margin protection. It addresses teams that have dashboards from Shopify, Klaviyo, and Meta Ads but lack a clear answer on what to do each week. It sells to marketing teams at Shopify-based ecommerce brands, including mid-market and enterprise retailers. It is positioned against dashboards, gut-feel A/B tests, and tactics proven on other brands, by providing ranked decisions with drafted work to approve and ship.

Key features

• Stable personas from purchase behavior and enriched data
• Goal-based optimization toward annual target
• Daily ranked decisions across acquisition and retention
• Margin protection via targeted discounts
• Klaviyo flows with persona-specific paths
• Meta audiences seeded from best buyers
• Monday Brief weekly email at 9am
• Command surface for customer questions
• Shopify and Klaviyo integration