Emarsys

The product is a SaaS platform for AI-powered personalized omnichannel engagement that turns real-time customer and operational data into timely messages and journeys across email, SMS, mobile, web, ads and other touchpoints. It addresses fragmented data, manual processes and disconnected tools that prevent consistent 1:1 personalization. It sells to marketing teams in B2B and B2B2C companies, including retail, e-commerce, consumer products, travel and hospitality, sports and entertainment, and media. It is delivered as an AI-infused cloud solution that connects with SAP Business Data Cloud, SAP CDP, Analytics Cloud and SAP Commerce to activate living audiences and event-triggered workflows.

Key features

• AI marketing personalization
• Customer data management
• Marketing automation
• Omnichannel marketing
• Customer loyalty management
• Reporting and analytics
• AI campaign performance prediction
• Technology integrations
• Email marketing
• Web personalization
• Digital ads
• SMS marketing
• Mobile wallet engagement
• Mobile app engagement
• Conversational messaging
• Direct mail
• In-store engagement
• Contact center engagement
• Real-time AI-guided journeys
• Reusable templates with localization