Cezium
Synchronizes SFMC audiences to Meta, Google, TikTok, X, Snapchat, Pinterest, and LINE with real-time sync and unified reporting.
This product is an audience activation platform that synchronizes Salesforce Marketing Cloud (SFMC) audiences to major advertising platforms, solving the problem of manual CSV exports and limited ad platform integrations. It is designed for marketing, CRM, and IT teams in enterprises using SFMC, particularly those needing to replace the retiring Ad Studio. It is positioned as an SFMC-native upgrade, installed via AppExchange, with multi-source audience management, unified reporting, and hashed data security.
Key features
- Push audiences to seven ad platforms
- Multi-source audience management
- Multi-destination audience activation
- Real-time audience sync
- Unified reporting across platforms
- SFMC-native AppExchange installation
- Hashed PII before leaving SFMC
- OAuth-secured connections with rotated keys
- Zero customer data stored on servers
- Collaboration workspace for media, CRM, IT
- No social media activity within the last 30 days
GTM channels
- Blog
- Partner program
- Marketplace
- Community
- Docs
- Changelog
ICP
- Marketing teams
- Data analytics teams
- Enterprises