AdRoll

The product is a multichannel advertising platform for running full-funnel campaigns, retargeting, and account-based marketing across display, video, social, connected TV, and other channels with cross-channel attribution and analytics. It is for marketers and marketing teams at retailers, B2B, D2C, and other brands, as well as agencies, ranging from small businesses to enterprises. It is delivered as a SaaS platform with self-service and managed services options, powered by machine learning and connected to existing marketing systems and data sources.

Key features

• Full-funnel multichannel advertising campaigns
• Account-based marketing (ABM)
• Cross-channel attribution
• Brand awareness campaigns
• Retargeting campaigns
• Go-to-market orchestration
• Buyer insights
• Media analytics and reporting
• Audience targeting and management
• AI assistant
• Connected TV advertising
• Display advertising
• Mobile advertising
• Native advertising
• Social media advertising
• Video advertising
• Digital out-of-home advertising
• ChatGPT Ads