WordPress Analytics
Self-hosted WordPress plugin that tracks visitors, content, events and conversions and stores analytics in the WordPress database
The product is a self-hosted analytics plugin for WordPress that tracks visitors, content performance, events, and conversions directly inside WordPress and stores data in the site's own database to address privacy and data ownership. It is for marketers and data-focused roles in businesses that run WordPress sites and need to measure traffic sources, engagement, and conversion paths. It is delivered as a WordPress plugin with a flat subscription and no third-party service or usage-based billing, keeping analytics on the customer's server.
Key features
- Real-time visitor activity reports
- Traffic sources and referrer tracking
- Content and page performance reports
- Conversion goals and paths
- Unlimited visitors and events
- Event tracking with tags
- Visitor segments and saved groups
- Custom dashboards with widgets
- AI-assisted insights and summaries
- Team and client access
- No social media activity within the last 30 days
GTM channels
- Docs
ICP
- Marketing teams
- Data analytics teams
- SMB owners