Umami

The product is a privacy-first website analytics platform that consolidates acquisition, behavior, conversion, and revenue data to replace separate traffic, heatmap, and product analytics tools without using cookies or collecting personal data. It sells to marketers, data analysts, and developers at businesses that need to understand website performance and campaign effectiveness. It is positioned against stitching together multiple tools and is delivered as open-source software for self-hosting or as a hosted cloud service.

Key features

• Traffic and visitor dashboard
• Pageviews and bounce rate metrics
• Location device referrer reporting
• UTM and campaign tracking
• Channel attribution
• Period-over-period comparison
• Custom event tracking
• User journey mapping
• Heatmaps
• Session replay
• Funnels and goals
• Drop-off analysis
• Revenue tracking tied to events
• Cookie-free privacy compliance
• GDPR CCPA PECR support
• Self-hosting option
• Cloud hosted option