Easy Server Side Tracking

A server-side tracking plugin for WordPress that sends analytics data directly from the server to Google Analytics, bypassing ad-blockers to recover 30-50% of lost data. It targets WordPress site owners, marketers, and e-commerce merchants, especially those using WooCommerce, who need accurate analytics without manual event setup. The plugin is GDPR compliant with built-in consent management and offers a 5-minute setup, differentiating itself through its ease of use and comprehensive feature set included in all plans.

Key features

• Ad-blocker bypass via server-side tracking
• WooCommerce product views, add-to-cart, purchases
• Revenue and refund tracking
• Checkout funnel drop-off analysis
• Visual A/B test setup, no code needed
• Track any button or link with CSS selectors
• Iubenda integration for consent management
• IP anonymisation built in
• Cookieless fallback when user denies consent
• Page view tracking for SPAs
• Form tracking for Contact Form 7, Gravity Forms, WPForms, Elementor
• Consent Mode v2 support
• Cloudflare Worker support for first-party subdomain
• Real-time event log in WP admin
• Bot filtering to exclude crawler traffic