WireBoard

The product is a web analytics platform that provides real-time traffic monitoring, customizable dashboards, and conversion tracking through funnels, custom events and UTM campaigns. It is for marketers and data-focused roles in businesses that operate one or multiple websites and need to understand visitor behavior and campaign performance. It is positioned as an alternative to Google Analytics that processes data in-house on EU infrastructure, supports GDPR compliance and offers an optional cookieless mode.

Key features

• Real-time traffic monitoring
• 60+ drag-and-drop dashboard widgets
• Aggregate multiple websites in one view
• Funnel tracking live
• Custom event tracking
• UTM campaign analysis
• GDPR compliant tracking
• EU-only in-house processing
• IP anonymization
• Cookieless mode option
• One-line JavaScript snippet
• WordPress plugin installation