Betterlytics

The product is a privacy-focused web analytics platform that tracks page views, visitors, traffic sources and user behavior without cookies or personal data collection, solving GDPR compliance and consent-banner requirements. It sells to marketers and data-focused roles in businesses that need website performance and campaign insights. It is positioned as an alternative to Google Analytics with EU-hosted, cookieless tracking, open-source code and self-host or cloud delivery.

Key features

• Page views tracking
• Visitors tracking
• Bounce rate analysis
• Traffic sources attribution
• Location analytics by country
• Device type tracking
• Language tracking
• Advanced filters and segmentation
• Real-time data dashboards
• Custom events tracking
• UTM campaign tracking
• Link tracking
• Global persistent properties
• Session replay
• Error tracking with stack traces
• User journeys visualization
• Conversion funnels
• Annotations on timeline
• Period-over-period compare
• Outbound link tracking
• Email reports
• Core Web Vitals monitoring
• Uptime monitors and status pages