Versus

Provides real-time market research tools that combine social listening and on-demand surveys to translate the complexity of African languages and cultures into actionable insight on consumer opinions, trends and behavior. It sells to marketers, executives and data teams at local and global brands, including enterprises in banking, telecommunications and fast-moving consumer goods. It is delivered as an agency service using online and offline tools through a Listen & Ask approach.

Key features

• Social listening across African languages
• Identify trends and opportunities
• Get unfiltered customer feedback
• Manage reputation
• On-demand surveys
• Reach thousands of respondents across Africa
• Target respondents by demographic
• Test concepts to reduce risk
• Understand consumer behaviour