Talkwalker
A social listening and media monitoring platform that tracks conversations across social, digital and AI channels to measure brand performance, detect trends and manage reputation
The product is a social listening and media monitoring platform that tracks conversations across social, digital and AI channels to measure brand performance, detect trends and manage reputation and crises. It sells to marketing, PR and communications, consumer insights and agency teams in mid-market and enterprise B2B organizations. It is delivered as an enterprise SaaS platform with benchmarking, audience insights and analytics coverage across millions of sources.
Key features
- social listening
- media monitoring
- social benchmarking
- audience insights
- customer feedback analytics
- social content ratings
- sentiment analysis
- competitive intelligence
- reputation management
- crisis management
- trend research
- location insights
- product insights
- No social media activity within the last 30 days
GTM channels
- Blog
- Newsletter
- Partner program
- Affiliate program
- Marketplace
- Creative ads
ICP
- Marketing teams
- Enterprises
- Agencies