Simple Analytics

The product is a privacy-focused web analytics platform that measures pageviews, events, referrers and campaign data without cookies or visitor identifiers to capture traffic lost when visitors deny consent or use blockers. It sells to marketers, analysts and data teams in agencies, enterprise teams and other businesses that need to report on website traffic and campaigns. It is positioned as a cookieless layer that complements Google Analytics by providing a complete baseline of observed traffic without requiring consent, compared to cookie-based tools that lose visibility.

Key features

• Filter by country and referrer
• Filter by UTM parameters
• Filter by device and browser
• Track button clicks and form submissions
• Track downloads and custom events
• Define goals and multi-step funnels
• Weekly and monthly email reports
• Embed live charts on website
• Export data as CSV
• Raw Export API and Aggregated Stats API
• Import Google Analytics data
• Integrate with Looker Studio and Power BI
• Join data with warehouse models
• First-party proxy and GTM integration
• WordPress integration