Swell

The product is a SaaS ecommerce platform with APIs for building and operating online stores, handling catalog modeling, subscriptions for physical and digital products, checkout, payments, orders, fulfillment, and reporting. It is for developers, marketers, and B2B/B2C merchants including direct-to-consumer brands, subscription businesses, wholesale operations, and marketplaces, plus agencies building commerce experiences. It is delivered as a hosted platform with customizable storefronts, hosted or custom checkout, backend and frontend APIs, and no-code integrations with 40+ services.

Key features

• Catalog modeling and presentation
• Subscription selling for physical and virtual products
• Coupons and BXGY promotions
• Automatic discounts
• Wholesale with volume pricing
• Customer groups and invoicing
• Content management via admin dashboard
• Multi-store admin accounts
• Role-based permission controls
• Customer info and activity reports
• Editable orders
• Multi-location fulfillment
• Inventory tracking and split shipments
• Performance reporting
• Customizable storefronts
• Hosted or custom checkout
• Multiple payment gateways
• Stored cards and split payments
• Region-specific languages and pricing
• No-code integrations with 40+ services