commercetools

The product is a cloud-native, API-first headless commerce infrastructure that provides cart, order, checkout, catalog and related commerce capabilities to run shopping across webshops, apps, in-store, B2B marketplaces and AI agent channels without the operational friction of traditional software. It sells to developers, IT teams and commerce operators at large enterprises and category leaders in retail, manufacturing, life sciences, grocery, automotive and telecom running B2C, B2B and hybrid models. It is positioned as a headless, composable alternative to traditional platforms such as Adobe Commerce, Salesforce, SAP, Oracle and Shopify, delivered as SaaS infrastructure via APIs with modular components and managed storefront tooling.

Key features

• B2C commerce across channels
• B2B commerce workflow automation
• B2X hybrid commerce platform
• Core Commerce cart order checkout
• Product Catalog management
• AgenticLift AI shopping launchpad
• MosAIc AI agent orchestration
• Merchant Center operations UI
• InStore POS for unified commerce
• AI Hub for ChatGPT Gemini Copilot
• Frontend storefront builder
• Ready-to-go integrations
• Premium Support with SLAs
• Expert Services implementation guidance