ROASintheBlack

A free break-even ROAS calculator that determines the minimum Return on Ad Spend needed to cover variable costs like COGS, shipping, and fees. It solves the problem of generic ROAS benchmarks by using a business's actual cost structure. It targets marketers, ecommerce brands, DTC founders, and small business owners running paid ads on platforms like Meta and Google. The tool is delivered as a web-based calculator with no sign-up, providing instant results and guidance.

Key features

• Instant break-even ROAS calculation
• Input COGS, shipping, fees, returns
• Industry quick-start presets
• Gross margin and cost percentage display
• Profitability guidance and recommendations
• Share results via link
• No sign-up or email required