Plausible

Provides lightweight web analytics that measures traffic, conversions, campaigns and visitor behavior without cookies or personal data collection. Serves marketers, data teams and site owners at ecommerce, SaaS, agency, creator and enterprise organizations that need simple reporting without training. Positioned as a privacy-friendly alternative to Google Analytics with an open source, EU-hosted approach and a small script that does not require cookie banners.

Key features

• Simple analytics dashboard on one page
• Lightweight script for page speed
• Privacy-friendly no cookies or banners
• Open source auditable code
• EU-hosted infrastructure
• Automatic scroll depth tracking
• Monitor traffic from AI tools
• Analyze SEO via Search Console
• Track UTM campaigns and channels
• Real-time dashboard updates
• Codeless goals and revenue tracking
• Funnels and user journey analysis
• Built-in bot and spam filtering