The platform is a revenue intelligence and monetization suite that combines analytics, audience segmentation, and subscription management to help businesses understand user behavior, personalize experiences, and measure revenue impact in real time. It sells to marketing and data teams at business-to-business companies that transact primarily online, including media and publishing, financial services, transportation, and healthcare organizations. It is delivered as a SaaS platform that unifies analytics, customer data, and journey orchestration with AI acceleration.
Key features
- Analytics with data unification
- Customer data integration
- Customer data segmentation
- Customer data activation
- Data democratization
- Data management
- Data mining
- Journey orchestration
- Subscription management and billing
- Identity management
- Social media distribution
- Newsletters and notifications
- Campaign optimization
- Print subscriptions management
- LinkedIn0.5/day
GTM channels
- Newsletter
- Partner program
- Docs
- Creative ads
ICP
- Marketing teams
- Data analytics teams
- Enterprises