Google Analytics
Web and app analytics platform that tracks customer journeys across devices to measure behavior and improve marketing ROI
The product is a web and app analytics platform that measures customer interactions across devices and platforms to understand the customer journey, lifecycle, and marketing ROI. It is for marketers and data teams at small businesses and enterprises that need to analyze customer behavior and optimize marketing performance. It is delivered as a free SaaS solution with built-in automation and integrations across advertising and publisher tools.
Key features
- Customer-centric measurement across sites and apps
- Cross-platform attribution and lifecycle tracking
- Predictive capabilities with machine learning models
- Proactive insights and trend detection
- Privacy-safe modelling for customer journey
- Natural language search for metrics and reports
- Intuitive reporting with shareable reports
- Integrations with Google Ads and publisher tools
- Tag management without editing code
- No social media activity within the last 30 days
GTM channels
- Blog
- Partner program
- Docs
ICP
- Marketing teams
- Data analytics teams
- Enterprises
VendorGoogle Marketing Platform