Mediaocean
Suite for omnichannel advertising orchestration that consolidates ad tech to manage campaigns across channels, formats, and devices
The product is a suite for omnichannel advertising orchestration that consolidates ad tech infrastructure to manage campaigns across channels, formats, and devices and improve performance. It includes workflow automation for media buying and finance, ad serving with creative personalization, measurement and optimization, and verification for brand safety, viewability, and attention. It sells to advertisers, agencies, and media owners, including marketing and operations teams in business-to-business organizations. It is delivered as a SaaS platform that uses AI and automation and provides independent tools for global media and creative control.
Key features
- End-to-end workflow automation for media buying
- Finance workflow automation
- Omnichannel ad serving
- Creative personalization
- Campaign measurement and optimization
- Verification for brand safety
- SIVT detection
- Viewability measurement
- Attention measurement
- AI and automation for advertising