StackAdapt

It is an AI-based programmatic advertising platform that connects planning, audience targeting, creative, multi-channel activation and measurement to manage campaigns from one place and reduce tool fragmentation. It sells to marketing teams and agencies at brands of various sizes, including B2B, retail, travel, healthcare and finance organizations. It is delivered as a SaaS platform with an AI-native foundation that integrates paid and owned media, data and existing tools via APIs and integrations.

Key features

• Cross-channel campaign orchestration
• Connected TV advertising
• Video, display and native ads
• Audio advertising
• Digital out-of-home advertising
• Email and direct mail campaigns
• In-game advertising
• ChatGPT Ads activation
• Cross-channel attribution measurement
• AI planning and forecasting
• AI optimization and execution
• Creative Studio
• First-party data activation
• API and partner integrations
• Real-time performance optimization