Matomo

The product is a web analytics platform that provides accurate, unsampled traffic and behavior data and addresses data loss from consent banners, ad blockers and sampling while maintaining GDPR compliance and data ownership. It sells to marketers and data teams in businesses of all sizes, from small businesses to enterprises and public sector organizations that need compliant audience measurement. It is positioned as a privacy-first alternative to Google Analytics that offers full data ownership and is delivered as open-source self-hosted software and as cloud SaaS.

Key features

• Unsampled data analytics
• First-party tracking
• JavaScript and log analytics
• Raw data access and export
• GDPR compliance
• Cookieless tracking
• Data anonymisation
• Access controls
• Audit logs
• 100% data ownership
• Cloud or on-premise hosting
• Data residency controls
• APIs and integrations
• Pages and traffic sources reporting
• Conversions and events tracking
• Funnels and flows analysis
• Audience segmentation
• A/B testing and personalisation
• Heatmaps and session recordings
• AI traffic source tracking
• Marketing attribution
• Tag Manager integration